For the people of Western Norway, the rough waters of the coastline and shadows of high mountains was always more than just a cinematic backdrop; its unforgiving nature shaped the quiet and resilient mindset of our ancestors – and the garments they crafted for shelter.

This humble and holistic way of life, at peace with the powers of nature in its most rugged environment, is what inspired the inception of Ætt’s philosophy; to honour the traditional craftmanship and spirit of resilience brought forward by working men, sailors and mountaineers throughout decades of hard work.

Honoring this heritage so close to home, Ætt revisits the archives of the rugged men of the outdoors by carefully refining the garments they wore – utilizing traditional materials crafted by generations before them.